So, is search engine marketing and pay per click advertising considered inbound or outbound marketing? Well, the reality of it is there’s a little from column A and a little from column B. Clearly there are forms of search engine marketing and digital display which are heavily influenced by traditional outbound marketing techniques while PPC is much more closely related to search and leans more toward traditional inbound. It might help to think of PPC as paid SEO and some have made the comparison of SEO being like going to gym everyday and working out where PPC is like lipsuction. Whatever the case may be, we’re going to lump SEM and PPC into one page and call it outbound.
Pay per click is the cornerstone of our business at OKCADS.com, you may want to take a look at our favorite SEM PPC techniques below for more detailed information about our automotive advertising products. We believe in PPC in OKC. If your company has a need for any or all of the following…
- Fast Feedback
- Measured Conversion by Keyword
- Promote Short-Term Events
- Test New Products
- Test New Markets
… then your company needs Oklahoma City Advertising. There is nothing more track-able or measure-able than PPC and Search Engine Marketing. Once you combine Google Analytics and Inbound Call Tracking into your Customer Relations Management (CRM) software you are in for an eye opening experience. John Wanamaker has been widely attributed as saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Well, he didn’t have the tools we have today and we will make sure you are putting your hard-earned ad dollars to work in the most efficient way possible.
SEM and Digital Display as Outbound Marketing
While PPC really lends itself more toward inbound, Digital Display, Run of Site (ROS) and Google’s Display Network are truly outbound. While we still have considerable control over who sees the message we have found the best use of Digital Display is to create or re-inforce your brand or to remarket to people who visit your site.
When you are ready to get serious about PPC, SEM, Digital Display, ROS advertising in OKC then please don’t hesitate to call or email us today.
Our Favorite SEM PPC Techniques
Our most successful PPC product is a technology we developed called On-Liners. We built this product for the automotive dealership vertical and we have found it is equally successful in other verticals as well. For those of you not familiar with automotive terminology, those pages of classified newspaper ads you see advertising vehicles are called Liner Ads. We’ve taken a good lesson from this traditional outbound technique and applied it to PPC.
What we do is build Google PPC ads for every vehicle, this is sometimes known as VIN marketing, the dealership has on their car lot. So we’re making digital liners or On-Liners as we call them. This technique can be applied to many verticals perhaps even to yours? Call today to learn more.