You might be saying to yourself, “I’ve tried broadcast advertising with little success, how can you convince me to go down this path again?” Well, it’s simple. Remember our matra, “If you can’t measure it you can’t manage it.” now is the time to put those words into measure-able actions. Let’s flip the script on broadcast and measure it as both inbound and outbound marketing.
Many agencies would want the success of their broadcast campaigns based on Nielson ratings and that’s fine to a point but let’s be honest Nielson is not without it’s flaws. As recently at October 2014 the long-time, television research firm acknowledge that it been reporting inaccurate ratings for the past seven months!
With more accurate and transparent results taken right from your websites analytics, custom landing pages and tracked phone numbers we can much more accurately measure your broadcast (and especially) online video insertion orders. It truly is the best of both worlds.
Online Video Case Study
When a local Ford dealership wanted to explain to consumers about compressed natural gas and the availability of an Oklahoma Tax credit for converting a vehicle to compressed natural gas they contacted Oklahoma City Advertising for their online video needs. We quickly produced a brochure site and accompanying online video content to support other collateral and ppc campaigns. Now just two short years later this dealership’s fleet department has grown into it’s own operation. Check out the promotional site here or the online video for Ford cng in OKC below.
Ford CNG OKC online video
When you need online video production in OKC think of Oklahoma City Advertising. We have competitive prices and can offer online video production and promotion as part of a campaign we build or in conjunction with other agency work. Please don’t hesitate to call for honest, up-front pricing and availability.